"Black people have been arrested at four times the rate of white people, despite the fact that both colors smoke (marijuana) at the same rates," he said. With Burlington, Vermont-based Ben's Best Blnz, or B3, Cohen hopes the business could help make amends for how "The War on Drugs" damaged minority communities. Cohen, who is 72, says he is no longer involved in the ice cream business, but is "technically an employee," while Greenfield remains a Ben & Jerry's Foundation trustee. And even after Unilever acquired the company in 2000, the ice cream maker took social stances including support for Colin Kaepernick and against white supremacy in 2020. It just kind of stuck in my head and I ended up having to do it." Ben's Best Blnz: recreational pot with a social missionīen & Jerry's, which Cohen and Jerry Greenfield founded in 1978, became known for its social mission. "We were joking … there ought to be a brand called 'Mediocre Marijuana' or 'Pretty Good Pot' or something like that. "The pot that was being smoked in the '60s and '70s was four to eight percent," Cohen said. Much of recreational pot sold today has 20% to 30% THC (tetrahydrocannabinol, the substance that gives cannabis psychoactive properties and results in getting "high"). Here's what to know about the 'diet weed.' Vermont pot grower: To be exclusive supplier for Ben Cohen's line of cannabis productsīattle over delta-8 is heating up nationally. Now, the stuff is so strong that, you know, I mean, for me, you take one hit and that's it." "In my college days, you'd be sitting around with a group of friends, passing a jay around and it was kind of a nice process. "We were saying the problem with today's pot is that it's just too freakin' strong," Cohen said. He got the idea for more moderate potency pot naturally – while sharing a joint with a friend while sitting around a campfire on an overnight paddling and camping trip a few years ago. "Our slogan is get there slower," Cohen told USA TODAY in a recent interview. One of the selling points of Ben's Best Blnz is that it has a lower potency than some pot being sold. Now he has turned his business sense to another kind of buds: cannabis.Ĭohen's newest venture, Ben's Best Blnz, should have its first wave of products available for sale in Vermont any day now (as soon as state licensing processes are totally wrapped up).
Vermont made possession of pot legal in 2018 and laws to grow and sell it passed in 2020.Īs the co-founder of Ben & Jerry's, Ben Cohen knows what appeals to consumers' taste buds.Cohen and his team have worked several years preparing to bring to market its product line, which includes lower and moderate intensity pot.Ben & Jerry's co-founder Ben Cohen is launching his line of Ben's Best Blnz cannabis products in the state of Vermont.
0 kommentar(er)
